I created a modern, clean and professional email design with a blue colour scheme that is consistent with the college’s brand. The signature blue color is associated with trust and confidence, central to the college’s values and is also used to draw attention to important text and calls to action.

With regards to hierarchy, the featured content is placed at the very top and includes personalization tags that populates with the name of each subscriber. There is also a section at the bottom to highlight notable grads from the college and the footer design has been updated with a brighter colour scheme with borderless and cleaner looking social media icons.  

To create the new template, I used Adobe XD to create a high quality wireframe and then used Salesforce Marketing Cloud to develop the newsletter using a responsive template.